Content specialists offered AED 6,000/month as employers claim AI handles 'basic work'.
Companies across Dubai are using artificial intelligence as justification to slash salaries for creative and marketing positions by up to 60%, according to intelligence gathered from job seekers over the past 24 hours. A content and SEO specialist role requiring video editing, writing, and social media strategy was offered at just AED 6,000 per month, with employers stating that 'AI can do much of the basic work now, so the role is more about curation.' This represents a dramatic reduction from the typical AED 12,000-15,000 range for similar positions just 18 months ago.
The AI-driven salary suppression comes as Dubai tycoons warn that artificial intelligence could replace up to 80% of India's outsourcing jobs, creating ripple effects across the UAE's business process sector. Simultaneously, demand has surged 400% for specialized AI roles including prompt engineers and machine learning specialists, creating a stark divide between traditional creative roles and AI-enhanced positions. The trend reflects a fundamental shift where companies are either dramatically devaluing human creativity or paying premium rates for AI expertise.
Job seekers in the UAE are caught in a brutal transition where traditional skills are being devalued while AI proficiency becomes non-negotiable. Those without AI skills face both reduced salary offers and fewer opportunities, while professionals who can demonstrate AI tool mastery are commanding higher wages than ever before. The market is effectively splitting into two tiers: AI-enhanced workers who thrive, and traditional workers who struggle with suppressed wages and limited options.
Despite the displacement fears, the oil and gas sector continues robust hiring in Abu Dhabi, with senior engineering positions still commanding AED 25,000-35,000 monthly packages. Energy companies appear less affected by AI disruption, focusing instead on traditional technical expertise and regulatory compliance. However, even these sectors are beginning to integrate AI tools for data analysis and predictive maintenance, suggesting the wave of change is just beginning.
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